Barry's have raised the bar again, this time recording the Irish language version simultaneously with the original English commercial on set. Actors speaking to camera in Irish is still a rarity in ads and so captures a special attention from the audience.

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This is one of a series of 6 ads re-voiced in Irish for the Power of One campaign. We sourced all the voice-over artisits to include a teenager and a 9 year-old with fluent Irish and studio experience.

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This ad won "Irish Language TV ad of the Decade" by public vote in 2006. We copy-tested the Irish slogan we created, "Scaoil an fuinneamh" (lit. release the energy), for its appeal to both fluent and non-fluent speakers of Irish. C&C Ireland found that the RTÉ audience preferred the Irish slogan and increased the airing of the Irish ad as a result.

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Avonmore sponsors the weather forecasts on both RTÉ & TG4. Rather than go for a direct translation of their line "Busy time on the production line" we used an idiom natural to the Irish language (the greeting we make to anyone seen working hard – "God bless the work!"). The irony works equally as well in the context of the visuals.

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